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3 Strange And Twisted Copywriting Tactics!
1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them. For example: My product can't eliminate all your problems, but what if it could take away 97.5% percent of...

How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!
It doesn't matter how new you are to copywriting, or how old...the fact is, there will be times when you'd feel more confident with the brains, talent, and experience of a writing partner. Perhaps you're writing for a new client who's in an...

Make Your Sales Copy Believable
You read all kinds of articles telling you which power words and "triggers" to use in your sales copy. These words are assumed to be "magic bullets" that will immediately put your prospects in the mood to buy whatever you're selling. How could...

Maximizing The Effect Of Your Freelancer's Bio
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you want to be a successful freelancer, you need to learn the art of the...

Wild Bill's Top 30 Copy Writing Principles!
1. The Right Product for the Right Target Group: Make sure that you are promoting a product that is useful and/or desirable to the audience you are targeting. 2. Use Attention Getting Headlines: You web site will have or should have much...

 
5 Sales Letter Tips To Explode Your Conversion Rate

Are you like me?

A little over a year ago, I started my first internet marketing venture. I had a wonderful product - specifically, an eBook - that I hard worked very hard on.

I bought my own domain name and web hosting, buying a huge package to handle all the credit-card-throwing visitors I thought I was going to get.

I then proceeded to write my sales letter. I actually spent hours on it, tweaking it, making sure there were no spelling mistakes, making sure it said exactly what I wanted it to say.

Finally, my website and my eBook were ready for the EXPLOSION of sales I thought I was going to get. I set up a pay-per-click advertising campaign to get visitors to my site.

I sat back, thinking all the online marketing was done - I was just WAITING for the cash to come flowing in!

Guess what happened?

Nothing. Nobody bought my eBook!

What was the problem?! Part of the blame goes to my sales letter. Don't get me wrong, it was good - but not good ENOUGH to get visitors to buy.

How can you avoid my mistake and write a better sales letter than what I had done? (Don't worry, I've gotten better ;) Follow these tips and you'll be off to a good start.

1) "What's in it for me?" This is the most important thing to keep in mind when you're writing your sales letter. Pretend to be a visitor to your website. Why should they buy YOUR product instead of XYZ Company's? What will it do for THEM? Will your product be worth their hard-earned money? This tip is extremely important.

2) "Make your headline INTERESTING." Your headline (big text at the top of the sales letter) is almost certainly the most important text on your sales letter. It MUST draw the reader in. If you don't grab the reader's attention in a few seconds, you've lost them forever. Make it interesting... for example, instead of "Buy Oranges Cheap," you should say "Taste Heavenly Sweet Florida Oranges for only $0.99!" Be creative.

3) Use testimonials. There's no greater tool to convincing


Sebelius Urges Reluctant Insurers To Back Changes
Health and Human Services Secretary Kathleen Sebelius told health insurers they risked losing consumers if they didn't work with the White House on a health care overhaul. But Karen Ignagni, the head of the insurance trade organization, said her group was eager to support an overhaul, just not this one.

A Decade Later, Nasdaq Is Half Its All-Time High
The Nasdaq composite index hit an all-time high a decade ago today — but now the index is less than half of what it was. The stock exchange, home to many of the tech stocks that benefited from the dot-com boom, is still feeling the effects of the bust that left scars on the economy.


the visitor of your product's value than testimonials. Some people's sales letters are mostly testimonials! The testimonials can sell your product for you. However, do NOT make fake testimonials. It only will hurt your business in the end. Give away some copies of your product away to people who agree to give a testimonial/review of it in exchange. Have some friends tell you what they think of it. Ask your current customers for their experience with your product.

4) Create fear and desire in the reader's mind. This is very powerful. Create a fear in the reader's mind that they will be worse off if they don't have your product. Create a desire feeling so that by the end of the sales letter, the reader is hungry to try your product.

5) Make it easy and safe to order. You must tell the visitor that it is completely safe to purchase your product through the secure payment servers, and so on. You MUST have a secure payment server or you might get in trouble with buyers' credit card information being stolen. Also, you should accept credit cards on your site. I recommend 1ShoppingCart (for physical and digital products) or ClickBank (digital products only). These are two of the well-known and trusted companies of the online payment world. They both are secure and accept credit cards.

Please note that there MANY more tips and MUCH more to learn! These are just a few tips! If you are *serious* about your own online business, please check out MarketingTips: Internet Marketing Secrets©

I HIGHLY recommend this internet marketing course and personally own it. I can honestly say that it has helped my marketing immensely! Take a look at it immediately. Click here: Internet Marketing Secrets©

To your success,

Keith Gilbert

About the author:

Valuable tips on copywriting, writing sales letter, increasing your conversion rate and improving your internet marketing and online business, and more.