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"How To Get Started With A Career In Copywriting"
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance...
Limited Time Only (Shh! It's A Secret)
by Karon Thackston © 2005 http://www.copywritingcourse.com Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time...
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales Success
The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read...
"The Psychology Of Scarcity - Less Is More If You Want Faster Sales From Your Web Copywriting"
Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you've some sites which don't even have a single decent headline...
WRITING POWERFUL EFFECTIVE SOLO ADS
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and...
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A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication?
Try the children's bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly
50 years with titles such as The Cat in the Hat, Hop
on Pop and Green Eggs and Ham.
The reason why his books remain so popular says something about
what makes for good writing (and reading), no matter who the
audience is.
Nouns and Verbs
Nothing keeps readers moving like strong noun-verb combinations.
If the sentence were a train, nouns and verbs would be the
engine. Adjectives, adverbs and the other parts of speech make
the train longer and slower. Dr. Seuss' sentences have strong
engines pulling light loads to keep readers moving down the
tracks.
Lots of Periods
A byproduct of eliminating the extraneous words is shorter
sentence length. Lots of periods. Paradoxically, more sentences
of shorter length increase reading speed and comprehension. Dr.
Seuss, as are many children's authors, is a champion of the
short sentence.
Imagination
Albert Einstein said, "The gift of fantasy has meant more to me
than my talent for absorbing positive knowledge." Were it not
for imagination, there would be no Cat in the Hat and no Dr.
Seuss. Imagination is the beginning of copywriting because first
there must be an idea or
How To Get Your Goat
It's widely eaten in the rest of world, and now goat's popularity is growing in America's increasingly diverse marketplace. Bring goat into your kitchen with these recipes for curry, mole rojo, meatballs and more — or churn up a sweet goat-milk caramel ice cream.
New In Paperback Feb. 6-12
This week brings four novels about love: childhood love in immigrant Brooklyn; married love in dot-com San Francisco; intergenerational love and tension in Philadelphia; and an academic father's sometimes obtuse love for his three daughters. In nonfiction, football star Michael Oher describes his experiences in foster care.
concept.
Fun
Dr. Seuss' books are fun to read. They're funny, too, but that's
not the same thing. Fun to read is material that's entertaining
and effortless for readers, an excellent standard for all
writing.
Lyrical
Dr. Seuss' books are written in verse. Of course they're
lyrical. However, this goes beyond silly rhymes. There are a
sound and rhythm to the words that, like a favorite tune, you
don't mind hearing over and over. Good writing of all varieties
is pleasing to the eye and ear.
Economical
Children have short attention spans. Dr. Seuss knows how to tell
a story without unnecessary detours. Every word counts. That's
good advice for all who write copy because children aren't the
only ones with short attention spans.
Memorable
This is the litmus test for all writing. Did readers take
something away? Was their time well invested? The Cat in the
Hat is a story about having fun, even on a rainy day. Now
that's worthwhile reading.
(c) 2005 Neil Sagebiel
About the author:
Neil Sagebiel is a veteran copywriter who has served clients
such as Microsoft, The Seattle Times, Lucent Technologies, March
of Dimes, Airborne Express and Unisys. To sign up for his FREE
expert tips to help you write better and sell more, visit
http://www.neilsagebiel.com.
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