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10 Must Haves for Your Best-Selling Ebook
Content People Want Now before you say "Duh", this is where many people mess it up. Before they can even get out the gate they're destined to fail because they create a product that nobody wants. Sort of defeats the purpose. You don't want to...
4 Tips for Writing Successful Swipe Copy
© 2005 by Bruce Carlson
Master copywriter and marketer Dan Kennedy, in his highly
popular and successful copywriting seminars, likes to tell
his students that "sometimes good enough is good enough"
when it comes to a piece of sales copy....
Copywriting Is Not One-Size-Fits-All
by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I want you to write the sales letter for...
Long Copy vs. Short Copy… If You’re Still Debating This, You’re Missing The Point!
I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the...
The Strange Avalanche Iceman Headline Techniqu
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy. Of course, if you’ve spent anytime studying headline creation, you know that the headline can...
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Are You Content With Your E-Book Content? Five Improvements That Will Hook Your Readers
Planning to offer free e-books to your email subscriber list?
Here are five ways to be sure that e-book gets saved to their
desktop as opposed to getting tossed into the Recycle Bin.
1. Keep it simple.
Your free e-book should be a sample of what's to come...
marketing secrets revealed by a pro who knows what it takes to
sell on the web! Keep it informative and entertaining, but don't
give away the whole story or there will be nothing left for the
piece de resistance. What's the climax? Why, that upcoming
smoking promo that will be your seasonal cash cow, of course!
2. Keep it specific.
I can't stress enough how much more credible you will appear if
you reveal the details as opposed to "keeping it distressingly
vague" like so many would-be marketers often do.
Emotionally-charged copy is super, but don't forget to answer
every single Who What When Where How Why in EVERY chapter that
you write!
3. Keep it clean.
ALWAYS choose a font that's easy to read, no matter what line of
business you're in. This will be a book with lots of text. Book
fonts are very different from headline fonts, and to confuse the
two means an unprofessional look that means your e-book won't
make it past the SAVE AS prompt. Text should be 10-12 point, and
no larger. Also avoid "busy color schemes, like bright blue text
against a red table, as they do tend to vibrate.
4. Keep it organized.
I know it's dull, but you MUST give your e-book numbered pages,
a set of chapters and a Table of Contents where your reader can
easily look up what
Fair Or Not, 'Freedom' Has Earned Its Accolades
Why all the adulatory attention, critics ask, for Jonathan Franzen's latest domestic drama about marriage and family? Even though Franzen gets more praise for doing what many fine female writers do "backwards and in heels," critic Maureen Corrigan says <em>Freedom</em> has earned its high praise.
Franzen On The Book, The Backlash, His Background
Jonathan Franzen's new novel <em>Freedom</em> has been called "a masterpiece" by <em>Time Magazine</em> and has received rave reviews from critics. Franzen talks about<em></em> the runaway success of his previous novel <em>The Corrections,</em> and the strong reaction elicited by <em>Freedom.</em>
he'd like to learn. Think of how much
happier you feel when you can skip right to the section that you
want to read most at that particular time. Your reader feels the
same exact way as you do! So impress him with a little
organization.
5. Keep it brief.
Again, this is supposed to be F*REE information. Please do not
stress yourself out with hours of blood, sweat and tears in an
effort to create what should be a simple but informative
e-guide. Make it easy on yourself; outline your topic into three
or four sections, sub-categorize again, divide into main points
and then fill in the details. All told, you should have no more
than 15 pages (and no less than 8 if you want to be considered
an expert.)
That's it, simple as pie and your e-book is packaged and ready
to ship via email express. Congratulations! You're on your way
to graduating to Pro Marketer status.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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