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4 Tips for Writing Successful Swipe Copy
© 2005 by Bruce Carlson
Master copywriter and marketer Dan Kennedy, in his highly
popular and successful copywriting seminars, likes to tell
his students that "sometimes good enough is good enough"
when it comes to a piece of sales copy....
Attention Deficit Sales Letter Disorder
For any marketer, attention is a precious commodity. With
consumers bombarded with thousands of advertising messages each
day the question of how to make your message stand out of the
crowd becomes even more critical.
Any successful sales...
Five Sections of Your Copy Guaranteed To Get Read
by Karon Thackston © 2005 http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or...
Freelance Writers: How to Partner with Your Competition
Freelance writing is an unstable occupation sometimes. We already have to struggle with dividing our time between marketing our skills, writing queries, and seeking out new clientele. Sometimes there's not enough time; sometimes there's not...
Limited Time Only (Shh! It's A Secret)
by Karon Thackston © 2005 http://www.copywritingcourse.com Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time...
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Are You Content With Your Web Articles? 5 Ways to Dominate Your Niche With Copy that Rocks
Web articles - they're immensely popular these days, for the
simple reason that you can broadcast your name and URL all over
the web with them. Trouble is, everybody's doing it... and that
means major competition in ALL categories! So the question is:
How will you keep your reader focused on YOUR article and not
the other guy's? Read on for Killer Article-Writing Secrets that
Will Bump You Up on the Popularity Charts!
1. Write Power Headlines.
Which of these sounds better: "5 Ways to Create Better Web
Articles," or "5 Ways to Dominate Your Niche with Articles that
Rock"? Your headlines MUST pop off the page, and that means
slipping those dynamic power words in whenever you can. And
don't forget the search engines. Give the Google Monster
something to snack on: popularly searched keyword terms in the
first three words of your article's headline. You can find
related keyword search terms right here:
http://inventory.overture.com/d/searchinventory/suggestion/
2. Make it Meaty.
Remember how peeved you were last time you clicked that article
with the awesome headline only to start reading and find out
that the author had virtually NOTHING to say? What makes an
article 'meaty'? Specifics as opposed to generalizations. You
MUST think details. Instead of saying "Download a free web
editor," direct the reader to a specific website: "Download a
free web editor at http://nvu.com."
3. Talk it Through.
Here's something that so many new authors forget: in your
article, you want to have a conversation with your reader. That
means natural emphatic pauses, strong pacing... and yes, even
permission to use
A Mom And A Baby Find Out What's Really Rural In California
Most moms probably don't want their babies around pot growers, but San Francisco-based writer-photographer Lisa Hamilton is totally cool with it.
S'il-Vous-Plait: Raising Your 'Bebe' The French Way
Raising her children in Paris, American journalist Pamela Druckerman discovered that the French have mastered the art of child-rearing — or at least they have mastered the art of smoothly assimilating children into adult routines and reducing the stress of parenting.
colloquial speech! (Did you notice that
pacing, by the way? How'd she do that?) You're allowed and even
encouraged to have fun while writing. Your best bet: pretend
you're writing an email to a friend, and then let the story flow.
4. Add Those Keywords.
What are keywords? Popularly searched terms that web surfers use
to look up information in the search engines. You can find out
what folks are hunting for by going to that Overture tool we
talked about earlier, which is here:
http://inventory.overture.com/d/searchinventory/suggestion/.
Plug in your category and sprinkle the resulting phrases
throughout your article. Use keywords liberally in your headline
and first paragraph!
5. Give Away Freebies.
Share your favorite tools and web resources (notice I did that
here) with your readers, and see how fast you become one of the
top authors in your niche. People LOVE free stuff... and if you
don't share, some other guru will.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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