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Common Mistakes That Can Kill Your Web Copy
by Karon Thackston © 2005 http://www.copywritingcourse.com Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How...
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Not very appealing, is it? Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are...
"How To Find A Copywriting School"
Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Turn this to your...
"How To Get Started With A Career In Copywriting"
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance...
“Out of Focus” Ads Can Cost You Customers
by KaronThackston © 2003 http://www.copywritingcourse.com As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they...
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Charles Brown
Lately I've been noticing a lot of website operators who are
missing out on a very important opportunity whenever they post a
new article or new content to their websites. Sure the new
content may be very informative, and well written, but it often
neglects one crucial nuance unique to writing for the internet:
search engine optimization.
Most new visitors find a site from search engines like Google,
Yahoo and their brothers. Your job, whenever you are adding new
content to your site, is to make it easier for these search
engines to find you and lead visitors to your site.
Hopefully, you all ready have a list of keywords your visitors
will be using to look for your site when they start their
searches at the search engines. (If you don't, you have a lot of
work to do before you are even at square one. I would start by
looking at your competitors' websites and identifying the
keywords they are using).
Once you have your list of keywords, You can use them each time
you write new articles or new content for your website.
· Place the list of keywords in front of you each time you
write new web content. Whenever appropriate, salt these words
into your article. For example, if your site is selling an
instruction video on improving a golfer's golf swing, and your
key words are, "better swing,""longer distance," "increase
distance," or "improve your swing;" then you will
want to scatter these words and phrases throughout the text of
your article.
· Use sub headings whenever possible. Search engines seem to pay
particular attention to headlines and subheadings, even more
than to regular text. So don't pass up the opportunity to use
your keywords whenever you have a headline
Two Deaths: A Poet And A Beetle
Poet Wislawa Szymborska had an eye for the smallest, the gentlest, the hard-to-notice creatures on Earth and this week she bid them all adieu. Krulwich remembers Wislawa Szymborska.
20 Million Years Later, Russians Work To Drill Into Lake
Russian researchers in Antarctica are on the verge of piercing a hole through two miles of ice into an ancient lake, untouched by the light of day for some 20 million years. But it'll be a delicate process to break through without disturbing the pristine waters. Guest host David Green speaks with Antarctic researcher John Priscu about the process.
or subheading.
· Search engines do not read graphics, they only read text. Very
often your carefully-placed keywords are wasted in the midst of
a graphic. When this happens, the search engine skips right over
it and fails to record its existence. Many highly skilled web
designers are simply not aware of this. Their strength is
designing nifty-looking graphics and artistic lettering.
Unfortunately, there has not been a search engine made with an
appreciation for art. Search engines only read text.
· Incorporate links to other relevant sites. Particularly sites
that utilize your chosen keywords in their names. Not only do
useful links make your site a valuable reference for your
visitors, the search engines also pick up those links and the
keywords in the other sites' names.
Now whenever you write an article for your website, you can also
use it to attract the attention of the search engines, and by
extension, new visitors. As long as this new content is within
the same general theme as the rest of your site, you should have
no difficulty salting the new content with the very same
keywords you are using to establish your site's identity.
Good luck! Now go forth and get visitors.
COPYRIGHT © 2005, Charles Brown
About the author:
Do you need to turn the written word into profits? Charles Brown
is a freelance commercial writer located in Dallas-Fort Worth
area, who is available to help write professional web content,
organizational newsletters, direct marketing material and other
copywriting projects for business and non-profits. Put Mr. Brown
on your team today. Visit him at
www.bizwriterstudio.blogspot.com or you may contact him at
817.715.3852 or charbrow@gmail.com.
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