|
|
|
COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING
I may be missing something, here, but it seems to me that, in advertising terms, the loonies have taken over the asylum. What is getting me all lathered up is the preponderance of TV commercials that go out of their way, not only to confuse their...
"Discover Your Creativity"
You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated.
ARTICLE WORD COUNT: [794]
...
Do you make this big mistake writing your articles?
Do you make this big mistake writing your articles ? By Chen Zarza In the marketing world if you want to be a prosperous individual, you need to get the skill of copy writing, immerse into this skill is mandatory, this proficiency is vital...
Proof Reading-The in "Audible" Art Form
If you are a writer of an ebook you definitely get others to proof-read your work, right? Is proof-reading one of those tasks that if you had the option you would rather take the garbage out to the bottom of the driveway and tolerate the stench then...
Where to Find Writing Jobs Online
A freelance writer’s best resource of finding jobs online are Job boards or sites. While some boards are geared specifically to the freelancer, many others also list other type of jobs. Some job boards allow freelancers to register their...
|
|
| |
|
|
|
|
|
|
FOND OF AUTORESPONDERS? WRITE 'EM RIGHT!
Autoresponders are one of the most popular forms of marketing
today. The reason for this is a simple one: they work. However,
writing a truly effective autoresponder series can frustrating,
even for the professional marketer.
To come up with an effective series of autoresponders without
boring your prospects can be difficult. To help you, here are a
few general tips.
1) In my line of work, I see a lot autoresponders. Most of these
are one to three pages long, which is generally appropriate for a
sales letter. In an autoresponder series, however, keep in mind
that your prospects are going to be reading multiple messages
from you. Try to keep them each down to about a page and spread
the juicy details around a bit. Don't tell them everything at
once.
2) Now let's talk content. You'd be wise to try to give your
autoresponders some continuity so they hang together well. Start
with the basic details of your offer, then gradually reveal more
and more. When you start a letter, rehash (very briefly) what
you told them in your last letter. At the end of each letter,
make sure
During CPR, Locking Lips May Not Be Necessary
Many people are uncomfortable with mouth-to-mouth resuscitation, so they don't attempt CPR at all. Two big studies show that a streamlined, hands-only CPR method could be just as good. Experts hope the findings will get more bystanders to try CPR -- and, in the end, save more lives.
Canadian Team Finds Abandoned 19th Century Ship
The HMS Investigator, left in the ice in 1853, was found in shallow water along the northern coast of Banks Island in Canada's western Arctic. The ship had been sent out in search of the doomed expedition of Sir John Franklin to chart the Northwest Passage.
they stay tuned by enticing them about what they'll
find out next time.
3) A word about hype. It can definitely work if you have the
right audience and the right product. Feel free to use bold
letters, exclamation points, etc., but don't overdo it. The last
thing you need is for your prospects to feel that your message is
being jammed down their throats. In any case, it might be
helpful to use some imagery. Have your prospects imagine how
your product or service can enhance their lives or their
business. Use vivid words, describe feelings or circumstances,
and then tell them how you can help them achieve those things (or
how you can help get them out of where they are right now).
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy
for autoresponders, see http://www.drnunley.com/copywriting.htm.
About the Author
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy
for autoresponders, see http://www.drnunley.com/copywriting.htm.
|
|
|
|
|
|