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Dreading the Writing Assignment? Outlines to the Rescue
Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start?
Remember 5th grade English? You start with an outline.
Outlining has fallen on hard times lately. Mind...
Sales Letter Writing - Using AIDA
Writing a sales letter that really moves the product it's
promoting isn't something everybody can do, but there are those
who could well be great marketing copy writers, but who still
have to learn the basics of direct mail copywriting, be it...
What's So Different About Writing Web Copy?
To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications. Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to...
Why Should I Bother With Optimised Online Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but people...
Writing Tips for Your Website
Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative,...
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Get Your Reader To Act Now
A big part of the battle when writing marketing copy on your web
site, your print ad or your direct mail piece, is to get the
reader to act right now. If they delay, you have probably lost
them.
So how do you get someone to stop what they are doing, pull out
their credit card and buy your offer immediately? Let me share
some of the formulas I use when writing marketing pieces:
· Scarcity. Nothing motivates like limited availability.
When the next Rolling Stones concert goes on sale, you know that
it will be compeltely sold out within hours, so you must act
fast if you want to hear Mick and the boys do Jumpin Jack Flash.
· Premiums. Remember the old Ginzu Knives commercials,
"but wait, there's more" ? They kept adding on one extra after
another if you acted right now. By the time they had added on
about three or four extras, you felt that you couldn't afford
not to order right away.
· Deadlines. Put a time limit on your offer and you will
seldom fail to see an increase in your response
How Whitey Bulger Corrupted The Justice System
Whitey Bulger was the crime boss of South Boston while being protected by the FBI as a confidential informant. Former FBI agent Robert Fitzpatrick's new memoir chronicles his ultimately unsuccessful attempt to bring Bulger down.
NASCAR's Waltrip: Why It 'Will Never Be The Same'
NASCAR Hall Of Fame driver Darrell Waltrip has a new book, <em>Sundays Will Never Be the Same</em>. Waltrip discusses his long and successful career as a driver and his time afterward in the announcer's booth. Host Rachel Martin also speaks with Waltrip about the day his longtime friend and rival Dale Earnhart died in a crash.
rates.
· Discounts for fast responses. Have you ever received an
offer for a seminar that gives you on price if you pay at the
door, a lower price if you pay two weeks before the seminar and
an even lower price if you pay two months early? Guess what,
early bird discounts work very well with all kinds of offers.
Next time you need to bump up your response rate (and when don't
you want to increase the number of responses?) try one of these
ideas to increase the urgency of your offer, and get them to act
now.
COPYRIGHT (c) 2005, Charles Brown
About the author:
Do you need to turn the written word into profits? Charles Brown
is a freelance commercial writer located in Dallas-Fort Worth
area, who is available to help write professional web content,
organizational newsletters, direct marketing material and other
copywriting projects for business and non-profits. Put Mr. Brown
on your team today. Visit him at
www.bizwriterstudio.blogspot.com or you may contact him at
817.715.3852 or charbrow@gmail.com.
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