|
|
|
Copywriting Successes and Failures: A Comparison Of the Good and Bad
by Karon Thackston © 2002 http://www.copywritingcourse.com It’s about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete...
How Using A Drop Capital Increased My Ebook Sales By 40%
You will often find me with my head in a book, studying the marketing and copywriting experts from the past. It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising. The book was:...
Is Your Copy Upside Down?
by Karon Thackston © 2003 http://www.copywritingcourse.com As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t...
Want To Stop Leaving Your Prospects Feeling "Naked"? Use TheCurious "Power" Of Three!
Here's a fast... easy... "no-brainer" way, to make more money by improving the selling power of your sales copy... "pulling" your prospects closer to you... and upping your credibility. Many years ago, I was riding the subway downtown to work one...
WRITING POWERFUL EFFECTIVE SOLO ADS
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and...
|
|
| |
|
|
|
|
|
|
Here's A Simple Selling Secret For How To Turn 2 Words... Into $44,590 Dollars... Selling Softdrinks!
Here's a proven, and truly easy way to start increasing your sales, immediately.
All you need to do is add these 2 words to your selling system, and you're good to go.
In fact, this trick's so good, I wish I could take credit for coming up with it, but the truth is, it comes from a little-known marketing legend.
Here's the deal:
In 1947, Elmer Wheeler was one of the best-known salesmen of his time. His "Wheeler Institute of Words" developed a "best practices" of selling, by testing a variety of words in over 19 million selling situations.
I'm right in the middle of reading one of Elmer's most famous books, "Tested Sentences That Sell".
And here's a great little selling trick that comes straight out of this book:
Ever go into a restaurant and order a drink?
Of course you have.
And what does your server usually ask you, right after you place your order?
They usually say "Small or large?", right?
Well, imagine for a moment... you're the owner of this restaurant.
Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large?" after your customers ordered their drinks ... you told your servers to instead, say...
“Large one?”
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one?"...
7 out of every 10 people, answered “Yes!”
So, let's say a large soda costs you 35¢ more than a small soda -- are you with me on this? This means, by saying "Large one?"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what?... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.
That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).
350 extra sales, at 35¢ each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...
$44,590 Dollars A Year... With
ZERO Extra Marketing Costs Involved!
Not bad, hey?
And if your large sodas cost 50¢ more than your small sodas, in that case, your
A Mom And A Baby Find Out What's Really Rural In California
Most moms probably don't want their babies around pot growers, but San Francisco-based writer-photographer Lisa Hamilton is totally cool with it.
S'il-Vous-Plait: Raising Your 'Bebe' The French Way
Raising her children in Paris, American journalist Pamela Druckerman discovered that the French have mastered the art of child-rearing — or at least they have mastered the art of smoothly assimilating children into adult routines and reducing the stress of parenting.
annual bump in gross sales would be $63,700 Dollars!
70¢ more? O.K., that one's easy -- just double the 35¢ figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is?
It's insane, isn't it?
But what if you don't have a restaurant?
How can you use this trick in your business?
Well, let's say you own a photography store. When people are filling out their forms to get their pictures developed, instead of saying "Singles or doubles?", you can say "Doubles?".
If you own a landscaping company, instead of asking "Shrubs and lawn?", you'd say "Whole yard?"
And if you're a hairdresser, instead of asking "Cut and shampoo?", you just say "Shampoo?"
Make sense?
When it comes down to it, the basic premise of this selling trick, is...
If You Don't Ask... You Don’t Get!
But polishing your request up so it's "benefit-oriented" to your prospect... makes this work smoothly... effectively... and without looking like you're trying to "sell more".
Notice how you're not asking "Do you want a large soda?" -- you're just saying "Large one?"
See, you'll have to experiment a little bit to find out what works best in your situation, but not you've at least got one helluva head start on things, no?
And can you think of any easier
way to make this kind of extra money?
Elmer Wheeler really was a "selling genius" and you'll pick up quite a bit from him.
And, from the excitement and enthusiasm he comes across with, you know he enjoyed his work.
Here are a few of Elmer's famous quotes:
"Your first 10 words are more important than your next 10,000."
"People seldom want to walk over you until you lie down." And...
"Don't sell the steak, sell the sizzle."
Unfortunately, Wheeler's books are all out of print. You'll find them showing up pretty consistently on e-bay though, and, you can also find some of them on www.abebooks.com or www.alibris.com.
Several of my readers asked me whatever happened to Joe Sugarman, who I mentioned in last week's Tip, “What Never Ever To Say To Your Prospects...”.
Joe's living on Maui now, and he publishes the Maui Weekly newspaper. He's also still involved with Blu Blocker sunglasses, and I'm sure, a number of other things as well.
About the Author
Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com
Copyright 2005 www.kingofcopy.com
|
|
|
|
|
|