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3 Lessons From A Marketing Superstar
I was just rereading Jeffrey J. Fox's marvelous book, How To
Become A Marketing Superstar this week, and had to start jotting
down some notes to pass along. Fox has a wonderful knack for
distilling his hard-won wisdom into two or three page...
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new...
Power Writing 101: Tips and Tricks to Get You Taken Seriously!
In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use –...
The Best Place to Put SEO Copy on Your Web Page
by Karon Thackston © 2005
http://www.copywritingcourse.com/keyword It seems like a funny
question to me, but it gets asked a lot. "Where should the SEO
copy go on my Web page?" That question gets asked so much
because there are several pieces...
The Writer's Dilemma: Should You Write For Free?
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're a professional writer, it goes against the grain to write for...
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How to Get Your Prospects to Do Exactly What You Want by Tormenting Their Brains
Have you ever watched a television drama that drew you deeply in and then ended suddenly with a cliffhanger?
How did you feel? Was your adrenaline pumping? Could you wait to find out what happened next? Did you feel discomfort? If you answered “yes” to any of these questions, the drama had successfully created a "zeigarnik effect" within you.
Wait a minute…what’s a "zeigarnik effect"?
In 1927, a psychologist named Bluma Zeigarnik pointed out that people tend to better remember a task that was not completed because of an interruption, than a task that was completed. According to her, an uncompleted task creates a mental tension that persists until the task is completed. This “mental tension” causes retention of that task in your memory.
If you've been in this internet marketing world for awhile, then you know how difficult it is to grab people's attention for your commercial message. The reason for this is because the internet has many wonderful things that pull people's attention to various directions. And all they need is one click to move from one thing to another.
In this case, zeigarnik effect can be a powerful device you can use to interrupt people's surfing preoccupation and make them pay attention to whatever message you want to convey to them. You can also use zeigarnik effect to influence people to click on a link or to buy your product. In a nutshell, zeigarnik effect can be used to get your most wanted response from your traffic or prospects.
In commercial messages, zeigarnik effect is usually employed by using incomplete information to create curiosity and thus a feeling of
American Convicted Of Stealing Trade Secrets
However, the Chinese-born Motorola employee was acquitted of more serious charges of corporate espionage. The trial in Chicago highlighted fears about China pilfering U.S. company secrets.
Amazon Expands Streaming With Viacom Deal
Amazon announced Wednesday that it will expand the selection on its streaming service through a new deal with Viacom. Included in the deal are Paramount movies, as well as shows from Comedy Central, Nickelodeon, MTV and more. This deal isn't exclusive, in that much of the material is on other streaming services already such as Hulu and Netflix.
discomfort and tension in the reader’s mind. If you want to see an example of zeigarnik effect in commercial message, you can see it in a viral report titled "The 2 Things Porn Sites are Doing to Make Billions Annually, and How You Can Too" that you can download at http://www.webtrafficideas.com/pornviport.exe.
As you can see, the "teaser page" of the report (the content that shows up first when you open the file) gives hints on what is behind the success of the internet porn industry, i.e., two tactics that have nothing to do with exploiting sexuality or traditional marketing and which are easy to apply to any business. But it doesn't provide the complete answer. It only teases you to get you to send email to 3 of your friends and the complete answer will only be revealed after you get the job done.
Off course, zeigarnik effect is not a Jedi mind trick. Its effectiveness is relative to various factors. For example, if you're using the aforementioned viral report to people who are looking for baby items, it might not work, because you're saying it to the wrong people. Besides that, to get the most out of zeigarnik effect, you still need to combine it with other copywriting techniques.
About the Author
Mohamad Zaki Hussein is a web traffic junkie. To learn how to increase web site traffic to your website by using a combination of Viral Marketing, RSS and Blog, grab the FREE "Instant Traffic Formula" report at http://www.webtrafficideas.com/getviral.
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