|
|
|
Getting Looked Over, Without Getting Overlooked:
*Scanning and Skimming Practices* Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."
Most readers will either...
"How To Find A Copywriting School"
Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Turn this to your...
Q&A for Writers, Editors and Publishers - Thoughts from Your Peers on Life and Work, Part Two
Part Two -- Question # Six - Editors, how do you locate that next position when it's time to move to a new publishing house, newspaper or magazine? How do you keep that great editing job once you have it?” -- Page Nine Jenny Kasza – “To keep a...
Writing Guarantees that Sell
“This offer is good but can you guarantee it.” Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. So, what makes a good guarantee?...
Writing The Before & After Formula
The Before and After Scenario is one of the
oldest, and best, methods used by advertisers and copywriters.
And why not? It works because it paints a vivid portrait for
your prospect of how he can realize a major change in his life.
...
|
|
| |
|
|
|
|
|
|
Is re-centralization the new SEO and effective copy must have for CMS?
What is the future of online copywriting and how will CMS
adapt to overcome the challenges? We discuss content management,
SEO and not overlooking the fundamentals of good writing for the
web.
The Issue:
The Content Management System (CMS) heralded a new age. Adding
information to the web was no longer the realm of a solitary
webmaster and in theory, anyone inside an organisation could
update content, post press releases and evolve the company's
online presence easily. It was a revolution.
Using a CMS not only makes it so much simpler to update content
and create new pages, it allows for the constant site-wide
tweaks needed to coast through search engine algorithm changes.
And once you have a dynamic URL rewriter, nothing should stand
in the way of getting your unique compelling copy into the
search engines and attracting all sorts of traffic. Content is
"king" after all.
There is one major issue however. By de-centralizing the
editorial process and giving multiple people the ability to add
and change the website's copy, your content may actually suffer.
Diluted keyword density (effecting search engines results), poor
readability (incorrect grammar and sentence structure) and
uncertain intent (not
Is White, Working Class America 'Coming Apart'?
In his new book, Charles Murray, co-author of the controversial <em>The Bell Curve,</em> argues that in an increasingly economically stratified America, the white working class is slipping behind.
Sandwich Monday: The Pie McFlurry
For this week's Sandwich Monday, we go once more into the breach that is the McDonald's Secret Menu: blending a Hot Apple Pie into a McFlurry. Spoiler alert: it was amazing.
sales driven enough in tone) can lead to
disastrous copy. Bad writing is jarring for the user and
detracts from your business acumen. Even with an Editor to
oversee new content, there may be inconsistencies between
writers and the process of editing and optimising content can be
time consuming, bringing your "instant" CMS process to a
standstill.
A Solution?
Designers of bespoke content management systems for large
ecommerce websites know the many benefits of CMS and are not
prepared to go back to the "dark ages". The challenge for the
designers, developers and day to day users of content management
systems is to ratify the search engine and syntax issues, while
continuing to empower web writers.
The answer to this challenge may come from re-centralizing the
final steps of the edit process while still giving individual
writers the flexibility to add content themselves. Internet
savvy companies are looking at ways to standardize their copy
and make the output search engine effective, by evolving their
content management platforms.
About the author:
Andrew Davies is an e-marketing specialist at the
London-based Chameleon
Net, a web solutions company.
|
|
|
|
|
|