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"How To Make A Career Out Of Copyediting And Proofreading"
Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or...
It's A Dog-Eat-Dog World In The Freelance Work Marketplace
The Trials and Tribulations of Finding Writing Work in the Freelance Work Marketplace
There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work sites...
Lower Cost & Increase Conversion of Your AdWords Ads
by Karon Thackston © 2005 http://www.copywritingcourse.com
Comparison shoppers are the mortal enemy of pay-per-click (PPC)
advertisers. When you're paying each time someone clicks your
AdWords (or other PPC) ad, the last thing you want is a...
Nobody Likes A Rambler
We all know people who ramble. They include every boring and insignificant detail, speak in five-minute-long sentences and take forever to get to the point. When they finally reach the end of their story, most people have either walked away or...
Use a Guarantee In Your Headline To Increase Trust.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling...
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Is Your Copy Upside Down?
by Karon Thackston © 2003
http://www.copywritingcourse.com
As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale!
You’ve probably seen copy that reads something like:
Professional Virtual Assistant Services
For over seven years, we have been providing virtual assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs. You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!
What’s important in this paragraph? Yes, experience (“…over seven years…”) is necessary. And quality (“…you are guaranteed quality…”) is vital. But what is it that will catch the attention and deliver the true message about virtual assistants?
It’s this section: “You’ll find your load lightened, your schedule freed, and your business day more organized so you can spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!” So – if this is the most important part – why is it at the end? Because the copy is upside down, that’s why!
Let’s rework this section of copy and turn it right side up so it will grab the reader’s attention and make him/her understand what virtual assistants *really* do.
Professional Virtual
Stopping The 'Brain Drain' Of The U.S. Economy
Recent surveys show that a large percentage of graduates from the nation's top schools are taking jobs in consulting or finance. But students at some top schools have begun protesting recruitment drives by financial firms in an effort to steer students away from the financial sector.
El-Arian On Economic Uncertainty
PIMCO CEO Mohamed El-Erian says the economic future is still uncertain because of the euro zone crisis, China's slowing economy and worrisome U.S. structural components. He talks to NPR's Guy Raz about his Foreign Policy piece "The World On A Knife's Edge."
Assistants Lighten Your Load
Tired of running around, feeling like you’re out of control? Have too much to do and not enough time to do it. Those are the situations where virtual assistants are a lifesaver! By using a professional virtual assistant, you’ll find your load lightened, your schedule freed, and your business day more organized. You’ll be able to spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!
For over seven years, we have been providing Virtual Assistant services to the global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs.
See the difference? We’ve hit a nerve. We’ve gotten the readers’ attention right up-front by appealing to their emotional needs and wants. We’ve shown them the end result of using this virtual assistant service, and then backed it up with facts.
I know I say it over and over, but it’s a true statement… Most buying decisions are emotional so your ad copy should be, too.
When writing any type of advertising copy, remember to place your best information up top (right side up), instead of at the bottom (upside down) where it may, or may not, be read. When you do, you’ll get greater readership and more sales!
About the Author
Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.
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