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25 Points To Create Your Own Winning Sales Letters
The below table of content is my copywriting checklist, that
I've been using for the past 2 years to create dynamic and
powerful sales letters for my clients. And I hope it will do the
same to you when applied in full.
#1, The Headline must...
Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this...
Review: The Step-by-Step Copywriting Course
by Jill Whalen © 2005 http://www.highrankings.com/copywritingcourse I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper...
Strategic Copywriting: So Much More than Text Optimization
So Much More than Text Optimization Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of...
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad...
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New Year's Resolutions for Writers
Whether you're an experienced writer looking to boost your
career or a complete novice desperate to break into the world of
freelance writing, there's a good chance that you'll be using
the New Year as the excuse you need to start a whole new writing
regime.
New year is a good time for freelance writers. It's a time of
chance, when staff writers start looking for new jobs (leaving
editors desperate for freelance contributions), and editors
start thinking about new directions for their publications (and
hence need new freelance writers to help them out).
If you're determined to make this year the year that your
writing career really takes off, here are some of the
resolutions you should be making.
1. I will write every day
Freelance writing is a job, just like any other, and that means
you have to do it every day (weekends and holidays excepted).
Make writing a habit by sitting down at your keyboard at the
same time every day, and don't allow yourself to leave until
you've got some words down on paper. Start taking your writing
seriously, and other people will take it seriously too.
2. I will set goals for my writing
It doesn't really matter what your goals are. Maybe you want to
finish that novel you've been "working on" for the past three
years, or perhaps you want to get a feature published in a
national newspaper or magazine. It's important to have goals to
give yourself something to work towards, to motivate yourself,
and to measure your success. Make goals for each week, each
month or each year - just make them.
3. I will get a website to showcase my writing
If you're really serious about your freelance writing career,
you need a website, it's as simple as that. A writer's website
allows you to find new clients, display your portfolio,
Stopping The 'Brain Drain' Of The U.S. Economy
Recent surveys show that a large percentage of graduates from the nation's top schools are taking jobs in consulting or finance. But students at some top schools have begun protesting recruitment drives by financial firms in an effort to steer students away from the financial sector.
El-Arian On Economic Uncertainty
PIMCO CEO Mohamed El-Erian says the economic future is still uncertain because of the euro zone crisis, China's slowing economy and worrisome U.S. structural components. He talks to NPR's Guy Raz about his Foreign Policy piece "The World On A Knife's Edge."
and
present a more professional image to the world. Who wouldn't
want that?
4. I will try different types of writing
Sometimes when you're good at something, it's hard to move away
from it and try something else. If you're used to writing
articles for the web, for example, you may not even consider
trying to write and sell a short story. You should. By trying
out new types of writing, you'll not only have fun, you could
also discover something else that you're good at. If you're a
novelist, then, try writing some non-fiction: if you're a
business writer, try a short story. You might even like it.
5. I will find new markets for my writing
If you've kept resolutions one to four, you should by now have a
whole lot of new writing just waiting to find markets. Now you
have to try and sell it. Make a resolution to spend a part of
each day or week finding and querying new markets for your
writing. Let this become as much of a habit as writing every
day, and sooner or later you'll start to see results.
6. I will make new contacts
In the world of freelance writing, contacts are everything. Make
the effort to write down the names and contact details of all of
the editors, employers and other useful contacts you come across
in the course of your writing. These people are your ticket to
freelance writing success: keep in touch with them and the next
time they need a freelance writer, they'll be the ones getting
in touch with you.
About the author:
Amber McNaught is a freelance writer and the owner of
www.WritingWorld.org, an online community for
freelance writers and freelance writing jobs.
Amber also co-owns website
design and copywriting firm, Hot Igloo Productions Ltd.
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