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9 Tips for Better Copywriting
Avoid the wimpy verbs—is and be.
These “do-little” verbs only occupy space and state that something exists. So don’t write, “There is one simple omission that can transform a sentence from boring to brilliant.” Do write, “One simple omission...
E-Book Writing Formats: How to Make the Words Flow
Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50...
Nobody Likes A Rambler
We all know people who ramble. They include every boring and insignificant detail, speak in five-minute-long sentences and take forever to get to the point. When they finally reach the end of their story, most people have either walked away or...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
WRITING POWERFUL EFFECTIVE SOLO ADS
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and...
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Nip and Tuck – Three Quick Tricks for Writing SEO Copy
by Karon Thackston © 2003
http://www.copywritingcourse.com
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:
“When you buy quality silver jewelry from us, you know your quality silver jewelry is of the highest quality because we only sell quality silver jewelry that is top-notch. No other quality silver jewelry site on the Web offers the selection of quality silver jewelry that we do!”
Want to take a wild guess at what keyphrase they’re targeting?
Copy like this simply doesn’t sound “real.” It’s very forced. Yes, it may very well get ranked high in the search engines, but what then? When visitors click to your site they’ll be faced with stiff copy that sounds like a robot. It doesn’t flow… and it doesn’t sell, either! With a little nip and tuck, you can create copy that appeals to your target audience AND ranks high with the engines.
So just how do you get your keywords and phrases into your copy and still have a nice, flowing sales message? It’s really easier than you might think.
Here are a couple of strategies I use when writing SEO copy.
Headlines and Subheadlines
These make the ideal place for keywords. Why? Because keywords are normally descriptive by nature. Since headlines describe what the site visitor is about to read, it makes perfect sense to include keywords within them.
Titles
Create a chart, or a list, and give it a keyword-rich title. Just as with headlines, titles should be descriptive… another perfect keyword/copy match.
Lists
In your chart or list, include keywords in the headers and within the list descriptions. For example, if your keywords include softball trading pins, employee recognition awards, lapel pins, and lapel pin you could create a list that reads like this:
Creative Lapel Pin Uses
·Baseball and Softball Trading
To Get Bailout, Greece Must Reduce Minimum Wage
The European Union and the International Monetary Fund say this will make the Greek labor market more competitive and ultimately boost growth. At one time, strong unions pushed aside a weak business lobby to secure government guarantees of high salaries including the minimum wage.
U.S.Firm Wins Contract To Print Olympic Tickets
Some British companies are fuming over where the tickets for this summer's London Olympic games are being printed. Specialty printer Weldon, Williams and Lick in Fort Smith, Arkansas, won the contract.
Pins - Lapel pin trading among baseball and softball teams has dramatically grown in popularity… be sure to support your team with custom-created baseball and softball trading pins.
·Employee Recognition Awards - Employees take great pride in wearing lapel pins that show their achievements, and they will treasure employee recognition awards that they can frequently show to others.
See how the list uses keyphrases within the headers and again within the list description itself?
Using keywords in carefully chosen places allows you to have more freedom with your copy itself. So now, instead of the forced, unappealing copy we read in the first example, you can have something more relaxed like this:
Quality Silver Jewelry Is A Rare Find!
If you’ve been looking for quality silver jewelry long, you know that quality is, in fact, a major issue. Unfortunately, many companies combine low-cost metals with their silver. That compromises the quality and the appearance. That’s a practice we never participate in!
How To Recognize Quality Silver Jewelry
When shopping for the best, look for these tell-tell signs of excellence.
·Quality silver jewelry that is truly created of pure silver will display a radiant sheen.
·When you touch the surface, quality silver jewelry will immediately show a fingerprint.
·Breathing on the finish of quality silver jewelry will produce a fog, while breathing on the finish of poor-quality silver will not.
And so on, and so on.
So you see, you can have copy that makes sense, provides solutions for your site visitors, and ranks high with the search engines. It’s not impossible… it just takes a bit of training and practice. Before long, you’ll be tucking keywords in all the right places!
About the Author
Want to become more effective at writing SEO copy? Karon has lots of other tips to get your customers drooling and your rankings soaring! Visit http://www.copywritingcourse.com today for all the details.
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