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3 Keys to Better Online Copywriting
© 2005 by Bruce Carlson
Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.
It doesn't work too well.
A...
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by Karon Thackston © 2003 http://www.copywritingcourse.com Link popularity. The term has flooded the ‘Net over the last year, and everybody is in a buzz trying to build link popularity for their sites. But do we really understand what link...
Secrets of Writing a Business Website Homepage
Think you know how to write a business website homepage? Read this article to make sure.
You probably think you already know what a homepage is. But if you’re like many business website owners, you really don’t. The homepages...
Segmenting Your Target Audience Through Your Copywriting
by Karon Thackston © 2004 http://www.copywritingcourse.com Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of...
The Story of the Hypnotic Writing Monkey
The world's first Hypnotic Writer Author of "Hypnotic Writing" and "Advanced Hypnotic Writing" A monkey could use "The Hypnotic Writer's Swipe File," a brand new e-book by Larry Dotson and myself, to write a riveting sales letter, ad, or e-mail...
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One Simple Idea
Right now, no matter what time of the day or night you are
reading this, someone's website is making money -a lot of money-
using one simple idea.
It's an idea you should be using to increase the profitability
of not only your website, but every aspect of your marketing
efforts as well. And even if you are using this idea to some
degree, even small improvements can produce huge gains on your
return on investment.
What can this idea do for you?
· It can create a large list of people who identify themselves
as being interested in your product or service.
· It can also produce a list of people who ask to receive your
marketing materials.
· It eliminates forever the problem of sending out untargeted
junk mail that does not get opened or read.
· It generates repeat traffic to your website as long as you
keep producing fresh and useful content.
· And most important of all, when your marketing message is
requested, welcomed, expected and read by interested prospects;
your sales rates increase exponentially.
What is this simple idea? No doubt you've already guessed it is
Permission Marketing a phrase coined by Seth Godin when he
literally wrote the book on the subject.
Mr. Godin defined Permission Marketing as the very opposite of
Interruption Marketing, such as the telemarketer who calls right
in the middle of your supper. The Permission Marketer instead
obtains your consent to market to you often with the offer of a
free booklet or some other free product of value.
As I mentioned last week in my article on ,
Two Deaths: A Poet And A Beetle
Poet Wislawa Szymborska had an eye for the smallest, the gentlest, the hard-to-notice creatures on Earth and this week she bid them all adieu. Krulwich remembers Wislawa Szymborska.
20 Million Years Later, Russians Work To Drill Into Lake
Russian researchers in Antarctica are on the verge of piercing a hole through two miles of ice into an ancient lake, untouched by the light of day for some 20 million years. But it'll be a delicate process to break through without disturbing the pristine waters. Guest host David Green speaks with Antarctic researcher John Priscu about the process.
href="
http://bizwriterstudio.blogspot.com/2005/10/magic-free-offer.html
">The Magic Free Offer, a free offer "lowers the bar" for a
reader to respond and it subsequently enables you to build an
ongoing relationship with that person. The whole idea behind
Permission Marketing is that it breaks through the clutter of
all the other messages bombarding your prospects every day.
Godin calls this getting the prospects to "raise their hands" or
volunteer to participate in your marketing. Thereafter, any
marketing message they receive is by consent, and they can
"opt-out" at anytime they choose, so their involvement is always
with permission.
Godin sums up the concept of Permission Marketing as, "turning
strangers into friends, and friends into customers." If you
aren't already using Permission Marketing along with your other
marketing strategies, you need to get this ball rolling right
away.
If you already have some aspects of it in place, keep improving,
it will be the best investment you will ever make.
And finally, if you haven't read Seth's book, Permission
Marketing, I just cannot recommend this book enough. It WILL
make you money.
COPYRIGHT © 2005, Charles Brown
About the author:
Do you need to turn the written word into profits? Charles Brown
is a freelance commercial writer located in Dallas-Fort Worth
area, who is available to help write professional web content,
organizational newsletters, direct marketing material and other
copywriting projects for business and non-profits. Put Mr. Brown
on your team today. Visit him at
www.bizwriterstudio.blogspot.com or you may contact him at
817.715.3852 or charbrow@gmail.com.
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