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Informative Articles

10 Successful Strategies For Profitable Sales Letters
1) Start with a headline. Right up front give your products strongest benefit. Make a promise in your headline, and then explain how the promise and benefits work to the customers potential in the body of your sales letter. 2) Tell a story. Give a...

5 Ways To Profit From Other People's Products
Five Ways to Make Money with Other People's Products http://www.iprofitdistributor.com If you don't possess the time, money or inclination to create your own hot selling product there is plenty of scope for profit by using other people's....

An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales...

Copywriting: Techniques for a Great Body!
1) Think about your Readers When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers, is...

How to Increase Your Copywriting Success
Take a look at your prospecting list, if you have one. Where did all those names come from? Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solely on the criteria that they're...

 
Proof Reading-The in "Audible" Art Form

If you are a writer of an ebook you definitely get others to proof-read your work, right? Is
proof-reading one of those tasks that if you had the option you would rather take the
garbage out to the bottom of the driveway and tolerate the stench then have to sit down
for a session of proof reading (not unless it’s your passion of course)? Because of the
nature of the business and the reading required to provide this service those that are
proof-readers are normally in great demand. By hiring a proof-reader you have the
advantage of having someone from the “outside” looking over your work thereby
increasing the chances of your work looking professional, well written and helping make
it an even better read. Proof-readers are troopers, long nights, blurry eye’s, a temporarily
forgotten spouse...just kidding. So mentally focused on the work at hand, seeking
mis-spelled words like a heat seeking missle and placing exclamation marks where there
should only be periods. Proof-readers are often sought for their services from virtually
almost all industries, called on to create sales brochures or promotional pamphlets.
Thanks to the launch of the internet they are more widely accessible. They are called
upon from professionals from all walks of life, doctors, lawyers, accountants. If you
think about it their like a literary first aid kit, they patch up your grammatical mistakes.


Two Deaths: A Poet And A Beetle
Poet Wislawa Szymborska had an eye for the smallest, the gentlest, the hard-to-notice creatures on Earth and this week she bid them all adieu. Krulwich remembers Wislawa Szymborska.

20 Million Years Later, Russians Work To Drill Into Lake
Russian researchers in Antarctica are on the verge of piercing a hole through two miles of ice into an ancient lake, untouched by the light of day for some 20 million years. But it'll be a delicate process to break through without disturbing the pristine waters. Guest host David Green speaks with Antarctic researcher John Priscu about the process.



Some writers hire proof-readers for their final drafts, they are familiar with the way most
documents are supposed to be properly structured. Proof-readers are always there when
you need them, most use a checklist to make the process as painless as possible especially
for them days when it feels like it’s a Monday. Most approach proofing in a systematic
way, breaking the tasks into segments or sections completing them one at a time so the
job at hand doesn’t seem so big. Some have “their” way that works perfect for them but
not for others, everyone’s different. What you can’t see or don’t notice proof-reader’s
usually do. Some are even fluent in many different languages but be prepared to pay for
such a valuable service. When seeking the services of a proof-reader cash may not
always be required, although I’m sure they would prefer cash instead of an exchange of
services don’t count out the bartering process totally. Some may also provide
copywriting services that pack a punch with your target market, treat your proof-reader
like the “diamond” they are and send them the occasional thank-you card. Proof-readers
are a valuable tool, the next time you see one salute him or her (I wouldn’t recommend
kissing the shoes though).

About the Author

Brian is a freelance writer and owner of www.theebookking.com. He publishes a monthly newsletter called The Ebook King Chronicles.