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Informative Articles

10 Tips For Tech-Writers
Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing career. 1) Follow a sensible career path… STEP...

9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word...
...And if he's not asking, you don't want him writing for you. Web Marketing Series It's pretty much a given...when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best...

Are Creative Stereotypes Holding You Back?
Here's a quick quiz: 1) When I see a see a sunrise, I'm moved to: A. Compose a poem. B. Try and capture the beauty with my paints and brush. C. Stumble drunkenly into bed -- boy that party was a lot of fun. D. Cover my face with my pillow and go...

Here’s A Little-Known Secret To Writing Copy, For Serious Copywriters Only
Have you ever wondered how your copy sounds to your prospects when they're reading it? If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter. The very...

The Story of the Hypnotic Writing Monkey
The world's first Hypnotic Writer Author of "Hypnotic Writing" and "Advanced Hypnotic Writing" A monkey could use "The Hypnotic Writer's Swipe File," a brand new e-book by Larry Dotson and myself, to write a riveting sales letter, ad, or e-mail...

 
Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but
if you have eyes you've seen his ad campaigns and you
probably even bought products that he created ad
campaigns for. Would you like to have the formula he
gets paid $12,500 to put into use for Fortune 500
Companies?

Well then, today's your lucky day, isn't it? If you
follow this formula whenever you write a sales letter
or an ad you'll see how well it increases your success.
Remember that the key to writing a sales letter is that
the job of every paragraph is to make the reader want
to read the next paragraph.

Use this as a skeleton when you write ads and then go
back through your ad to make sure you've covered all
nine points in the right order.

1. ATTENTION - Write a headline that GRABS your reader.
Fear or curiosity are good places to start. For
example: "Ex-Truck Driver Makes $21,815 a Month Doing
What You're Not"

2. INTEREST - List the benefits of your product or
service. Acknowledge their problem while
showing you have the solution. Show that you've
been where they are and you can help them.

3. CREDIBILITY - Mention referrals and references of
how others have benefited from your product or service.

4. PROVE - Show testimonials


Robots Encountering Socks
Suppose you're a robot. If you had a camera in your head, and you could watch a human doing a simple task, like bunching a pair of socks, could you, just by watching, learn to do it too?

Two Deaths: A Poet And A Beetle
Poet Wislawa Szymborska had an eye for the smallest, the gentlest, the hard-to-notice creatures on Earth and this week she bid them all adieu. Krulwich remembers Wislawa Szymborska.


with full names and cities or
countries. Offer a risk-free guarantee.

5. BELIEVABLE - Give your full contact information.
Make it easy for them to buy with no hassles. Let
them know why they should trust you.

6. SCARCITY - Have limited offers, special time sensitive
sales, discounts on a few products in limited quantity.

7. ACTION - Ask for the sale. Make it simple.

8. WARN - Let them know the pain they'll experience if
they don't use your product. i.e. If you're selling
a wrinkle cream let them know how dry their face will
be and how much deeper their wrinkles will get without
your product - if that's true. Don't lie.

9. NOW - Tell them why they should buy right now.

That's it. Now you've got the skeleton that the best
copywriters in the world use. If you want more
information on copywriting from Brian Keith Voiles go to:
http://www.nmmastery.com/admagic/index.shtml

About the Author

Sopan Greene can show you How To Make MASSIVE Profits
On the Internet.
P.S. Get 2 FREE eBooks & a FREE report: "Million Dollar
Emails", "How To Start Your Own Traffic Virus" & "The
13 Deadly Internet Marketing Mistakes Almost Every Business
Is Making..."
mail to: webmaster87-13040@autocontactor.com