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10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the...
Finally, An Exciting Way To Generate Qualified Leads...And... Get Your Prospects All Fired-Up About You
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How I learned to make my writing pay, and you can do it too. Copywriting is easy money
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Pumping Up The Emotional Side Of Gizmos, Widgets And Powdered Eggs.
You have permission to publish this article electronically or in print, free of charge, as long as the byline at the end of this article is included. A courtesy copy of your publication would be appreciated. Pumping Up The Emotional Side Of Gizmos,...
Where To Find the Best Copywriting Clients
In my life, I've had two freelance careers, one that limped
along miserably for a number of years, and one that took off
like a rocket after only three months of marketing.
What happened in between was eight year of excitement, growth
and...
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“Super Adjectives” Boost the Power of Your Copy
By Karon Thackston © 2004
http://www.learn-copywriting.com
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.
Look at these examples to see what I mean:
Before
Great Top for Hot Summer Days
When it’s hot outside, this top will help keep you cool. Made of cool nylon, you’ll love how it sheds moisture. Available in four pastel colors.
After
Perfect Tank Top for Hot Summer Days
When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you’ll love how it sheds moisture. Available in four spring-fresh colors.
See the difference? The latter paints a more vivid picture of the tank top than the former.
Try this…
Before
The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level – and dress your home for any occasion.
After
The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level – and exceptionally dress your home for any occasion.
What’s the difference? Why are the “afters” so much more powerful than the “befores”? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives aren’t the answer.
Appeals Court Lifts Stem Cell Funding Ban For Now
The federal court ruling permits government funding of stem cell research to proceed temporarily until the court rules on the merits of the Obama administration's position in the case.
Thad Allen And Lessons Learned From The Gulf Oil Spill
The retired admiral tells <em>Morning Edition</em> host Steve Inskeep about challenges he's faced as national incident commander for the spill in the Gulf of Mexico.
You need Super Adjectives to entice your readers. For example, instead of just “cool nylon,” we say “breathable nylon.” The colors aren’t just “pastel colors,” they are “spring-fresh” colors. When you read that, you begin to envision what the colors look like. They aren’t deep, dark colors. They are delicate shades found during the springtime.
Instead of saying “a unique selection,” we said “a distinctive selection.” Rather than “quality craftsmanship,” it’s “expert craftsmanship.” Not just “dependable performance,” but “whisper-quiet performance.”
Where do you find these Super Adjectives? They are all over the place! Here’s a short list. You can also visit free sites like http://www.thesaurus.com for more.
Adjectives vs. Super Adjectives
·Appealing – attractive, alluring, fascinating
·Best – excellent, unsurpassed, paramount
·Cool – trendy, fashionable, hip
·Different – unusual, exclusive, special
·Easy – effortless, trouble-free, user-friendly
·Fabulous – tremendous, magnificent, remarkable
·Handy – functional, ideal, well-suited
·Improved – enhanced, superior, refined
·Leading – first-rate, top-notch, supreme
·Mouthwatering – tasty, savory, succulent
·New – innovative, fresh, inventive
·Powerful – forceful, persuasive, compelling
·Reliable – dependable, steadfast, trustworthy
·Safe – secure, fully guarded, guaranteed
·Unique – distinctive, rare, matchless
·Vivid – vibrant, brilliant, stunning
·Wonderful – magnificent, amazing, astonishing
Take some time to go beyond the ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales.
About the Author
Tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques? Need an up-to-date directory filled with the best ways to learn copywriting? Visit http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available
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