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Are These Internet Marketing Ebooks Hogwash?
Internet Marketing as we all know it is pretty crowded with
funny people making lots of huge bombastic claims over their
nonsense crappy books and stuff. You might have come across
ebooks making claims like "how to make $XXX in 2 weeks"...
Copywriting and Your Five Senses
Copywriting and Your Five Senses by Karon Thackston © 2004 http://www.copywritingcourse.com In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something....
How to Harness the Real Power of the P.S.
Should your sales letter contain a P.S.? If you aren’t using one, you’re probably leaving money on the table. So the short answer is “yes.” A well written P.S. (for “post script,” literally meaning “after writing”) following your signature is your...
Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then....
Sales Letter Writing - Using AIDA
Writing a sales letter that really moves the product it's
promoting isn't something everybody can do, but there are those
who could well be great marketing copy writers, but who still
have to learn the basics of direct mail copywriting, be it...
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Sure-Fire Copywriting Tips
As you know, good sales copy is critical to your success
online. Although it's not something that you can learn
overnight, here are a few pointers to increase your
response rates ...
__1. Focus on benefits, not on features.
For example, the specialty pet bed you're selling might
have a durable polar fleece lining. That's a feature. The
benefit is that it will keep your pet warm, snuggly, and
happy on cold nights. Another benefit would be that it
saves you money because it can withstand considerable
wear & tear from your bouncy pet.
__2. Focus on your customer - not yourself.
Who can resist a conversation about themselves? ;-)
Prospective customers want to hear about how your product
is going to help or benefit them personally.
__3. Use emotionally-charged action verbs where appropriate.
Strong words that evoke images and emotions are great at
getting a prospect to respond to your ad. Words like "smash"
are examples of action verbs.
__4. Be ruthless - edit out all unnecessary text.
You want a tightly-focused sales letter that leads your
prospect to complete one action. That could be signing up
for your newsletter, filling out a form, or ordering a
product. Don't try to sell everything within your sales
letter; concentrate on getting your prospect to do just
*one* thing.
__5. Forget the hype; don't mislead or misrepresent.
Be honest about what
Stopping The 'Brain Drain' Of The U.S. Economy
Recent surveys show that a large percentage of graduates from the nation's top schools are taking jobs in consulting or finance. But students at some top schools have begun protesting recruitment drives by financial firms in an effort to steer students away from the financial sector.
El-Arian On Economic Uncertainty
PIMCO CEO Mohamed El-Erian says the economic future is still uncertain because of the euro zone crisis, China's slowing economy and worrisome U.S. structural components. He talks to NPR's Guy Raz about his Foreign Policy piece "The World On A Knife's Edge."
your product can offer. Misleading
claims will only result in dissatisfied customers and an
increase in refund requests. Not to mention the damage
that can be done by word-of-mouth ...!
__6. Go easy on the CAPS and exclamation marks.
You have probably seen too many ads that look like,
!!! MAKE $10000 A MONTH WORKING FROM HOME IN YOUR UNDERWEAR!!! EASY JOB, NO SELLING! I MADE $400 YESTERDAY
WITH ONLY 3 MINUTES OF WORK! REPLY NOW TO GET THIS LIFE-
CHANGING INFORMATION!
It looks unprofessional, even downright scammy. Use CAPS or
the occasional single exclamation mark for emphasis. Just
don't overdo it!
__7. Use fresh, original ads.
Yup, that means you have to write 'em! Seeing the same
tired old ad, day in and day out, decreases its response
rate dramatically.
__8. Include a "call to action".
Never assume that your prospect knows what to do next. Tell
them what you want them to do - how to order, email you,
visit your website, whatever it is you want them to do.
About the Author
Angela is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. She offers
a 'no hype, no bull' approach to building a profitable
Internet business. Every issue is packed with helpful
tips and useful tools, specially selected to fit a
beginner's shoestring budget. Visit her online today
at http://onlinebusinessbasics.com/begin.html
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