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Case In Point: What You Need To Know About Link Popularity
by Karon Thackston © 2003 http://www.copywritingcourse.com Link popularity. The term has flooded the ‘Net over the last year, and everybody is in a buzz trying to build link popularity for their sites. But do we really understand what link...
"Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they...
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy,...
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my...
What’s Wrong With Proofreading?
More Tips For New Writers (Part III)
Writing for your home based business just as important as any other kind of business writing. When you have an online business, you will be judged by the quality of your emails, advertisements, articles etc...
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The Best Place to Put SEO Copy on Your Web Page
by Karon Thackston © 2005
http://www.copywritingcourse.com/keyword It seems like a funny
question to me, but it gets asked a lot. "Where should the SEO
copy go on my Web page?" That question gets asked so much
because there are several pieces of out-of-date information,
rumors and myths with regard to text placement, when writing SEO
copy.
For instance, many absolutely swear that the copy has to be as
high up on the page as possible for the search engines to find
it. Not true. The spiders will find the text regardless of where
it is on your page. Others say all your text has to be in one
block. Also not true. The spiders will find the text regardless
of where it is on your page.
Other statements I've heard regarding text placement include:
· Your headline must appear at the very top of the page.
· Copy placed inside tables throws the search engines off.
· Copy must be positioned above the fold to be found by the
spiders.
None of these are true. The spiders will find the text
regardless of where it is on your page. (Or did I already say
that... twice?) This is true in 99.9% of the cases, with only
some very rare exceptions.
So where is the best place to put SEO copy on your Web page?
Wherever it makes sense to the site visitor!
Spiders will find your text regardless of where it falls on the
page. Want proof? Here's a test. Go to Google and type in any
working URL. When the result comes up for that site, click on:
"Show Google's Cache of..." In the box that appears at the top
of the next page, click on this option: "This cached page may
reference images which are no longer available. Click here for
the cached text only." What do you see?
You see
India's Coffee Consumption Doubles Over Last Decade
Starbucks recently announced it is expanding into India. Long a nation of tea lovers, India's youth are increasingly opting for coffee. The dramatic rise of coffee houses there, not only highlights a change in taste, but a cultural shift where young affluent Indians are more interested in global trends than ever before.
Investors Confident Greek Debt Crisis Will Be Fixed
Optimism and Greek debt are rarely heard in a sentence together but there's hope, at least for the moment. Leaders in Greece are working on a plan needed to receive another international bailout, and market players think a deal is close. The country faces bankruptcy next month unless it can secure the next round of emergency funding.
exactly what the search engine sees. If the text appears
in this text-only cache, that means Google's spider can read it
and index it.
Put Copy Where It Is Most Beneficial to Your Visitors
Since the engines will find your text regardless of where it
falls on the page, your focus should be placed on the site
visitor. This is where your focus should always be. The people
who have the money come first; the search engines come second. :)
If it makes sense for your visitors to see your headline as the
first thing on the page, then put it first. If a graphic design
element makes more sense, then put that first. If you use photos
or other images, include captions so your visitors understand
what these photos mean and how they relate to the sales message.
If you have an ecommerce site, create pages for each category of
products you offer in order to help guide the visitors' steps.
Then add short copy segments that quickly describe what is
offered for each specific product. Even though the copy is
scattered all about the page, the engines WILL find it.
When it comes to copy placement on your Web pages, don't agonize
over what the engines want you to do. Give 100% of your
consideration to what would be most useful for your visitors and
place your copy in those areas. The spiders will find it with no
trouble at all.
About the author:
Karon Thackston is author of "The Step by Step Copywriting
Course" at http://www.copywritingcourse.com and "How To Increase
Keyword Saturation (Without Destroying the Flow of Your Copy)."
Discover the secrets to creating SEO copy with a perfect balance
between keywords and natural language.
http://www.copywritingcourse.com/keyword
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