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11 Things You MUST Know Before Hiring a Copywriter
So you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid...
How to Harness the Real Power of the P.S.
Should your sales letter contain a P.S.? If you aren’t using one, you’re probably leaving money on the table. So the short answer is “yes.” A well written P.S. (for “post script,” literally meaning “after writing”) following your signature is your...
Q&A for Writers, Editors and Publishers - Thoughts from Your Peers on Life and Work, Part One
Part One Answers to questions about the writing life – and work - from your peers – almost entirely unedited but for formatting and [corrections]. Yes, editors commit errors too, especially when communicating via the quick and dirty method we...
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use...
Writing The Before & After Formula
The Before and After Scenario is one of the
oldest, and best, methods used by advertisers and copywriters.
And why not? It works because it paints a vivid portrait for
your prospect of how he can realize a major change in his life.
...
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The Story: The Most Powerful Marketing Tool on the Planet
The Story: The Most Powerful Marketing Tool On the Planet
===========================================================
What's the most memorable novel you're read in the past year?
Saturday, by Ian McEwan? Mary, Mary, by James Patterson?
The latest bodice ripper from Nora Roberts? I know, she doesn't
really write bodice rippers, but I love that phrase...
My Choice ============
For me, it's Dan Brown's The Da Vinci Code.
I'm reading it again as we speak.
Why would I read it again if I already know how it ends?
Because it's the best story I've read in a long time.
A good story keeps me reading. A lousy one puts me to sleep.
And I've read my share of sleep-inducing novels. (I've even
written a couple.) ;-)
The Power of Story ====================
A story can be the most powerful marketing tool you might ever
need.
As a freelancer or solo-professional, your *stories* are known
as case studies.
Case Studies showcase how well you do what you do.
Just as a good novel keeps a reader, well..reading, a quality,
well-presented case study will keep your web visitors,
newsletter subscribers, or sales presentation audience riveted
to your marketing message.
Creating Your Bestseller ========================
How do write a bestselling case study?
Like this:
1. Come up with the name of your most satisfied client. 2. List
the problems the client had prior to contacting you.
3. Identify the measurable results you provided with client.
4. Now obtain a testimonial from the client (if you haven't
already).
A Beginning, a Middle, & an End =================================
Just like a good novel, a business case study should be divided
into a beginning, a middle, and an end.
Beginning: 1. List the client by name (if possible) and their
industry.
2. Talk about the specific challenge,
'Rasputin Was My Neighbor' And Other True Tales Of Time Travel
There are people who live long enough to create a link — a one-generation link — to figures from what feels like a distant past. And their presence among us shrinks history.
Robots Encountering Socks
Suppose you're a robot. If you had a camera in your head, and you could watch a human doing a simple task, like bunching a pair of socks, could you, just by watching, learn to do it too?
problem, or need your
client faced prior to calling you for help.
Middle: 1. Talk about how you approached the problem, need, or
challenge.
2. Talk about how you were positioned to solve this problem.
3. Talk in detail about the solutions or steps you recommended
to your client.
End: 1. Discuss the outcome or results of the steps and
solutions you recommended.
2. Talk about how these outcomes were measured.
3. Include a testimonial from your client at this point in the
case study.
4. Finally talk briefly to the reader who is not yet a client.
Reinforce how you were able to provide these results. Talk about
how you can solve their problems, challenges, or needs as well.
5. Provide the contact information for potential clients.
Final Thoughts ==============
A good story is memorable. It's easily passed or recommended to
others.
In creating your case studies, strive to create rich, detail
laden word-pictures that reach out and grab your reader.
Do this and chances are that people will be talking about your
story...and, after all, this is what you want in the first place.
©2005-2006 Barry W. Morris. All Rights Reserved.
SEO - LinkORN.pl
If you liked this article -------------------------
Feel fr*ee to share it with your own list, post it on your site,
on your blog or add it to your autoresponder. As long as you
leave it intact and do not alter it in anyway. All links must
remain in the article.
Please notify me when my article is used online and offline. And
include by author bio at the end of the article. -------
About the author:
©2005-2006 Barry W. Morris. All Rights Reserved.
SEO - LinkORN.pl Wouldn't you
love to stumble upon a sec*ret library of small business ideas?
Find simple, yet electrifying ideas, on copywriting, public
speaking, marketing strategies, sa*les conversion,psychological
tactics and branding? Surf by http://BarryMorris.com today and
judge for yourself.
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