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3 Keys to Better Online Copywriting
© 2005 by Bruce Carlson
Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.
It doesn't work too well.
A...
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The Strange Avalanche Iceman Headline Techniqu
Curiosity. Intrigue. Mystery. All strong components that grab
readers of your headlines by the ear a quite literally drag them
into the rest of your copy.
Of course, if you’ve spent anytime studying headline creation,
you know that the headline can make or break your sales letter.
And the fact is, if you can’t push your readers past the headline
--infusing them with excitement and a commitment to get in and
devour the rest of your sales letter -- then you aren’t going to
see an ounce of profits for your efforts.
So how can you propel readers into your sales copy? Is there
really a way that nearly anyone can create a winning headline
that not only strikes interest in your readers, but has them
hanging on your next word?
I’m here to tell you there is a way. And it’s much simpler than
you might think.
First, of course, you want to write a headline that makes a
promise and sums up your offers strongest benefit. An example
would be writing the following…
“How A Complete Failure In Business Started A Million Dollar
Internet Business With $57, And What You Need To Know To Imitate
His Success.”
It’s a simple headline. But it gets across the point that anyone
can do this on a shoestring budget.
But will people read it? And more importantly, is there enough
juice behind this headline to build suspense and have the readers
eager to read the rest of the sales letter to find out how the
person mentioned in the headline is doing it?
Perhaps. Only testing the headline would tell us for sure. But,
by using the simple “Strange Avalanche Iceman Headline
Technique”, we can take that same headline and set it on fire.
Here’s how it works…
People are moved by words. And certain phrases and words create
strong mental pictures in our minds. Just look at the name of
this headline technique and see what I mean:
It’s designed to
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peak your interest. After reading the name of
this technique, you might wonder what’s so strange about it? Why
is it called the “Strange Avalanche Iceman Headline Technique”?
And what the heck does cold stuff have to do with creating
headlines?
Questions like this create a need for answers. And if you can
raise questions in your headlines that propel people to look for
answers, then you’re going to get them into the body of your
copy.
So, let’s take the headline I wrote earlier. And let’s add a
little punch to the headline so it creates some curiosity.
“How A Complete Failure In Business Started A Million Dollar
Internet Business On $57 Using This Super Strange Technique He
Learned From A Cereal Box, And How You Can Use Exactly What He
Does To Make YOUR Millions Too”.
Does that create interest for you? If so, why?
Chances are good most would read this headline and wonder what’s
so strange and how someone could start a business with a
technique on a cereal box, which nearly everyone gets their
breakfast out of, and most of us read while we eat.
And that’s the power behind it. People want to read on to
discover the whole story. They feel an irresistible urge to get
to the bottom of it fueled by hundreds of thoughts that they need
immediate answers too.
Does it work? Like a charm. But the best way to see it is to
actually put it into action for yourself and gage the results
against your existing headlines. Believe me, the 10 minutes
you’ll spend creating intriguing headlines will be well worth the
investment.
About the Author
Grady Smith provides guaranteed sales letters and ads
that can quickly increase profits for those on a budget. Stop by
for a free copywriting quote and consultation. Plus, all quotes
receive the FREE gift “5 Things You MUST Know Before Hiring A
Copywriter”. Go here: http://www.cheap-copy.com
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