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Cure For Boring Corporate Communications
Roger was in a state of near panic. He had come out of his
office to investigate the cacophony of unanswered telephones
ringing throughout the office, and had been met with a horrible
sight. Everywhere he looked, he saw his employees slumped...
Freelance Writing on the Internet
So, you’ve decided to take up a career in freelance writing. You’ve hooked up the computer, installed the printer, and learnt the nitty-gritty of your word processor. You’ve maybe even been published a couple of times. You’re all set to conquer the...
How to Write Killer Sales Copy
Sales copy is kind of like high school kids: the nicest, most polite ones often have the least friends. There are so many misconceptions going around as to what makes good copy that I thought it would be interesting to discuss the basics here....
Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston © 2005 http://www.copywritingcourse.com I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor...
Write a Better Technical Article in Half the Time
Good technical articles are challenging to write. They’re time-consuming, demanding to research and hard to organize. But they’re valuable weapons in the PR and marketing arsenal, and you need them. If you can outsource the article, great....
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Use a Guarantee In Your Headline To Increase Trust.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a similar headline work for you? Think about your product or service. Do you have a USP that would make a great headline? Can you guarantee it? If so, test putting a guarantee in your headline and see what kind of response you get.
You don't have to use the specific word 'guarantee' in your headline, other similar words or phrases will work just as well, for example Brian Keith Voiles, a famous copywriter, gives as an example of a guarantee type
Unions Create TV Ad To Appeal To Young People
Hoping to continue a conversation about inequality started by the Occupy Wall Street movement, a recently test-launched ad by the AFL-CIO doesn't mention unions, though. Instead it forwards the message, "Work Connects Us All."
California's Stevia Growers Bet On Fast Track To Sweetener Success
The first big fields of stevia ever grown in the U.S. will spout this summer in California's Central Valley. One company is trying to turn this semiwild, zero-calorie plant into an industrial crop at Silicon Valley speed.
headline, the following:
'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'
Don't forget, keep testing your headlines. Don't fall in love with any particular headline. If your headline does not produce results, trash it and use another. Use your best headline as your control and try other headlines to see if you can beat its' results.
About the Author
George Dodge has worked on the Internet since 1994 developing,
and serving as webmaster for, numerous government and commercial
websites. One of his commercial sites focusing on headline
copywriting is
www.Headline-Creator-Pro.com where you can get your copy of a
headline generating tool that enables you to create winning
headlines quickly with push button ease.
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