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3 Steps To Better Sales Copywriting
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You’re nothing more than a salesperson. There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in front of...
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the
issue of whether copy should be long or short in a sales
letter. I receive countless newsletters on copywriting and
marketing, and they are all still debating the issue.
I doubt that...
No More Estate Agent Fees
Follow a few simple guidelines, and marketing your own home can be easy. And it will save you thousands.
The recent property boom has a lot of people thinking of selling. Unfortunately, the costs of selling can really eat into your profit....
The Strange Avalanche Iceman Headline Techniqu
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy. Of course, if you’ve spent anytime studying headline creation, you know that the headline can...
The Writer's Dilemma: Should You Write For Free?
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're a professional writer, it goes against the grain to write for...
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What SEO Copywriting Is... and Isn't
© 2005 http://www.marketingwords.com
I've been frustrated lately. It seems people just don't get it.
There's lots of talk about SEO copywriting these days, but
hardly any of it is on target. The majority of the
conversations, posts and articles I've seen deal with topics
like keyword density, allowable limits, over optimization and
such. These people are making search engine copywriting all
about the search engines. They are forgetting the fact that SEO
copywriting is still copywriting.
What that means - generally speaking - is you are still writing
promotional copy designed to cause a *person* to take a specific
action. Your target audience (your site visitors) should come
first. The elements designed to help the copy rank well
absolutely come last.
What good is all the traffic in the world if your site copy
doesn't convert visitors into buyers? Not much. That's why -
when writing SEO copy - the human visitor comes first.
Unfortunately, SEO copywriting is getting a bad name because so
much of what is being cranked out is repetitious babble. Most of
these pages would never have made it on to a site, except for
the fact that the site owner wanted to rank highly for certain
key terms.
So, in the interest of salvaging the good name of search engine
copywriting, before it's too late, let me offer some guidelines.
SEO Copy Is:
· first and foremost - written for the visitor.
· unique and purposeful.
· natural-sounding - it flows.
SEO Copy Is Not:
· written exclusively with the engines in mind.
· mirrored, adjusted or altered to create new pages by simply
changing keyphrases.
· stiff, forced or overly repetitive.
The Dos of SEO Copywriting
When
Robots Encountering Socks
Suppose you're a robot. If you had a camera in your head, and you could watch a human doing a simple task, like bunching a pair of socks, could you, just by watching, learn to do it too?
Two Deaths: A Poet And A Beetle
Poet Wislawa Szymborska had an eye for the smallest, the gentlest, the hard-to-notice creatures on Earth and this week she bid them all adieu. Krulwich remembers Wislawa Szymborska.
writing SEO copy, you'll want to:
· understand who you are writing to.
· choose what the focus of the page will be.
· create a plan outlining the message you want to convey.
· decide how best to communicate that message to your particular
target customers.
· choose which keyphrases will be incorporated into the copy.
· make sure those keyphrases work well with the page and the
planned copy.
· incorporate keyphrases as you write (not after you write), so
they flow naturally with the planned message.
The Don'ts of SEO Copywriting
When writing SEO copy, you should never:
· create a plan based solely on how to rank high.
· replace *every* instance of a generic term (car) with a
keyphrase (red, convertible car).
· add pages of copy simply to appease the search engines.
· rely on useless keyword density ratios and formulas.
· shove keyphrases in everywhere possible. (No, it won't get you
banned, but it will sound completely ridiculous!)
SEO copywriting is not the process of writing exclusively for
the search engines. It is the process of writing copy to appeal
to your visitors, while including elements to help the search
engines and your visitors understand what the page is all about.
If you remember who truly makes or breaks your site's success
(your customers!) and focus on them, you're sure to create SEO
copy that rings true.
About the author:
Karon Thackston is author of "How To Increase Keyword Saturation
(Without Destroying the Flow of Your Copy)." Discover the
secrets to creating SEO copy with a perfect balance between
keywords and natural language.
http://www.copywritingcourse.com/keyword
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