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Copywriting Is Not One-Size-Fits-All
by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I want you to write the sales letter for...
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
by Karon Thackston © 2005 http://www.copywritingcourse.com When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that...
How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!
It doesn't matter how new you are to copywriting, or how
old...the fact is, there will be times when you'd feel more
confident with the brains, talent, and experience of a writing
partner.
Perhaps you're writing for a new client who's in an...
Nip and Tuck – Three Quick Tricks for Writing SEO Copy
by Karon Thackston © 2003 http://www.copywritingcourse.com Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this: “When you buy quality...
Rules, Regs, and Recommendations for Search Engine Copywriting
by Karon Thackston © 2003 http://www.copywritingcourse.com Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a...
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What’s Wrong With Proofreading?
More Tips For New Writers (Part III)
Writing for your home based business just as important as any other kind of business writing. When you have an online business, you will be judged by the quality of your emails, advertisements, articles etc as well as by the textual content of your website.
I recently read an article in which the author encouraged people to write articles in order to promote their home based internet business. The writer of this article was of the opinion that punctuation, spelling etc, were not particularly important. His advice was to give your article a quick once-over with your PC’s spellchecker and then submit it without spending too much time on it or worrying unduly about the finer details. To him, the important thing was that you should write whether or not you had reached the appropriate educational standard to be able to write correctly.
In an effort to keep up with modern trends, I considered this premise and attempted to embrace it. Maybe I am totally old-fashioned but, I couldn’t do it. I simply cannot accept this idea that we should treat business writing as a casual pastime, where articles are to be carelessly and quickly executed because they are of limited importance. Of course I believe that people should be free to express themselves in writing even if they lack formal education but I don’t believe we are helping them or ourselves by lowering our standards.
Although I applaud him for encouraging people to write, I simply cannot agree with this author’s notion that correct grammar and punctuation are unimportant. Even slightly faulty grammar can render a written work incomprehensible. The phrase "Content is king" is overused nowadays. Although content is often high in a list of important elements, I cannot agree that content alone will make up for poor craftsmanship when it comes to writing. Offering slapdash work is an insult to the reader; the implication is that the reader either will not know any better, or is not sufficiently important to bother about. I would like to make it clear that I am not referring to the unfortunate
Two Deaths: A Poet And A Beetle
Poet Wislawa Szymborska had an eye for the smallest, the gentlest, the hard-to-notice creatures on Earth and this week she bid them all adieu. Krulwich remembers Wislawa Szymborska.
20 Million Years Later, Russians Work To Drill Into Lake
Russian researchers in Antarctica are on the verge of piercing a hole through two miles of ice into an ancient lake, untouched by the light of day for some 20 million years. But it'll be a delicate process to break through without disturbing the pristine waters. Guest host David Green speaks with Antarctic researcher John Priscu about the process.
mistake that slips through the proofreading net. There is nobody on this planet who has never made a mistake. Publishing an error takes a bit of living down but the only sure way of avoiding mistakes is by doing absolutely nothing. The thing that offends me is the "doesn’t matter", "It’ll do" sloppy attitude.
I have seen emails and web pages written by people for whom English is obviously not their first language. While I greatly admire these people for learning a second language to a standard where they can write it fluently (not something I can do), I cannot overlook the errors. Some made me laugh whilst others were embarrassing. Publication of these errors could, with proper editing, have been avoided without losing the fresh content and individuality of the writing. Proofreading, copywriting and editing services are not hard to find, they are widely advertised on the Internet. A little money spent on these services can make a life or death difference to an email campaign or website.
Although I try to make allowances, be more modern in outlook, take a more relaxed attitude, and so on, I keep coming back to the fact that writing is about communication. In order to communicate effectively, writing must be performed correctly and there is nothing wrong in employing a professional to add the final polish.
If all else fails, I will rely on the old adage that if a job is worth doing, it is worth doing well.
About the author:
Elaine Currie, BA (Hons), is a writer and internet marketer. She came to the internet after a 25 year career at a London law firm, seeking a new career path. Knowing only that she wanted the opportunity to spend more time writing and to be her own boss, Elaine discovered the concept of the "pluginprofitsite" (details can be seen at http://www.huntingvenus.com/pips.htmland at Elaine‘s website http://www.huntingvenus.com).
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